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Assignment Summary

Here are two great video projects featuring the renowned line of SAMY Haircare products, all rolled into one assignment.

You get to chose which SAMY Haircare product you want to produce a commercial for, or you can even do both products. The subjects are the SAMY Signature line of products and the SAMY Fat Hair line, both available at RiteAid and other fine drug stores.

There’s a complete description of both product lines in the creative brief. The asset tray also includes two videos that will give you a feel for the product lines.

The client is interested in a video ad for either product line that should be 30 seconds in length for online use (although this video could be used on television as well).

SAMY will chose at least one video for each of the two product lines, and maybe a few more, and will award $5,000 to the chosen creators. In addition, XLNTads will award a total of $2,000 in Editor’s Choice awards.

Deadline: July 30th, 2010


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