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Assignment Summary

We want you to create a film – one that is based upon Bounty paper towel’s philosophy about life.

We think the best lived life is one where the thought of making a mess never gets in the way of doing something that is fun, creative or just spur of the moment. That’s why Bounty is committed to making messes no big deal – to create a paper towel that is super absorbent and durable. In the end, we want people to not fret about the messes. We want them to go for it and get the most out of life! To bring on the food, the paint, the salsa, the home project or whatever it is.

We are looking to enthusiastic and creative filmmakers to show us their interpretation of this belief. We’re not looking for another standard advertisement. Think of stories, vignettes, anything you want. In the end, it should be something you believe people will find entertaining and fun that they’d pass along to their friends.

The videos should be approximately one minute long. The sponsor will select at least one video for use and its creator will receive a one-time fee of $7,500. In addition, five video producers will share $2,000 in “Editors’ Choice” awards.

The assignment is open to anyone over 18 anywhere in the world.

Deadline: July 25, 2010


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