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Assignment Summary

Welcome to Vegas, baby!

Here’s an exciting assignment from Harrah’s Entertainment, the world’s leading gaming company, with brands in Las Vegas that include Caesars Palace, Paris, Planet Hollywood, Flamingo, Harrah’s, Rio, Bally’s, Imperial Palace, Bill’s, O’Shea’s, with most in the center of the strip.

Beginning several months ago, some of Harrah’s competitor casinos began charging “resort fees.” These fees are rarely communicated to the customer in advance; rather, they are charged to the customer’s credit card at the end of their stay. Casino hotels that charge the fees purport to offer “valuable” amenities in exchange for the fees, but most customers either don’t use or don’t care about these supposed amenities.

We want you to tell Harrah’s “no resort fees” message. Choose to stay at Harrah’s center-strip casinos and save your money for the entertainment, dining, shopping, and gaming experiences you love, because, unlike our competitors, there are NO RESORT FEES when you stay with us.

Harrah’s will choose at least three videos for use, and their creators will receive a one-time fee of $5,000. In addition, Poptent will select five editors’ choice award winners for awards totaling $2,000.

Deadline: September 20, 2010

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