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Assignment Summary

Ravenswood’s “No Wimpy Wines” credo says it all.

For more than three decades, it’s been the mission of Ravenswood Winery in Sonoma, California to embrace the bold and avoid the bland. As a result our wines don’t shy away from all the flavors a vineyard (and life) has to offer. Our philosophy today is the same as it was upon our founding over 30 years ago — that wine belongs on a table, not on a pedestal.

Your task is to develop a simple, direct and “SUPER-CHARGED” video that brings to life the “No Wimpy Wines” tagline, capitalizes on the iconic, ownable qualities of the brand (i.e.: raven icon, logo, Zinfandel champions), and clearly communicates Ravenswood’s authenticity.

Please read the creative brief carefully – there are important messages and requirements for the videos.

Ravenswood will purchase at least four videos for use. The creators of these four videos will each receive a one-time usage fee of $5,000 (a total minimum award package of $20,000). In addition, Poptent will select five Editors’ Choice award winners for awards totaling $2,000.

Deadline: November 1st, 2010.

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