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Assignment Summary

When it comes to buying or selling a car, has been, and always will be there with you through the process. is the Internet's leading auto classifieds marketplace and consumer information website. In a single location, aggregates millions of new, used and certified pre-owned vehicles listed for sale from thousands of auto dealers and private sellers. The site's easy to use platform attracts more than 15 million unique monthly visitors—in-market car buyers who are searching inventory, looking for specials and ready to buy. even has mobile apps with shopping and map features as well as the ability to scan a VIN barcode to find a car similar to the one that you are looking at. It truly is the ultimate online automotive marketplace.

As car shopping habits have changed over the last ten years, AutoTrader believes that some of the fun of the process has been lost. They are looking for unique ideas that could put a new spin on in order to reconnect with car shoppers on an emotional level. They want to remind consumers why is the place to go when they are buying or selling a car.

The brand is looking for :30 or :60 second videos primarily for web usage but which could appear on TV. Executions that have episodic potential will also be considered. The tone of your video should be serious, thought provoking, nostalgic, or it could be funny or it could tug at your heart strings.

As always, please make sure to read the creative brief and assignment guidelines for all the details and mandatories.

Deadline: November 30th, 2011.


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