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Assignment Summary

One day of the week is deeply in need of feeling special – Monday. Olivieri is ready to give consumers a reason to look forward to each and every one. TGIM!

The idea here is to show consumers that Olivieri pasta can make any night's meal feel special, even Monday, the least fun day of the week. We've created 2 animated stick figure style TV ads around the days of the week as characters, and started to develop a romantic story between Monday (the character, male) and Ravioli (female), and other pasta products as female heroes.

We are looking for :30 - :45 videos to help the campaign further integrate with our product lineup in order to educate consumers around key benefits and features, driving increased top of mind awareness.

Deadline: March 11, 2012


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