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Assignment Summary

Get ready to choose your toppings for this assignment! Pizza Hut will be providing the cheese!

In 1972, not long after the "red roof" gained its fame in America, Costa Rica became the first international country to invest in this tasty enterprise. Today, Pizza Hut is a staple international ingredient, with business in over 100 countries across the globe.

The main focus of this assignment: one global thematic platform. Currently, each global market is responsible for producing its own advertising. As a result, there is a degree of inconsistency in the brands message. Pizza Hut is looking for an inspiring submission that has the potential to become a global communication platform for the brand, so get creative! The target audience is Pizza Hut's global consumer base, which has a diverse demographic.

Video should be anywhere between 30-45 seconds. Pizza Hut is looking for a submission that is consistent with the brand ideas, values and personality. Humor is welcome as long as it runs parallel with Pizza Hut's brand identity.

As always make sure to read the creative brief and assignment guidelines for all the details.

Deadline: March 12, 2012

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