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Assignment Summary

Staybridge Suites was launched in the U.S. in 1998, providing IHG entry into the growing upscale extended stay market. Now approaching nearly 200 properties, the majority of which are located in North America, the brand was and has been extremely popular with long stay guests and developers since its launch… going global in 2008 with properties in Liverpool & Newcastle, UK and St. Petersburg, Russia, Cairo, Egypt and Abu Dhabi with a marquis opening in May, 2012 at Stratford, UK at the site of the 2012 Olympic games.

Our Brand Idea focuses on creating a family/home-like type of atmosphere. Our guests often stay with us for weeks or months. During their stay there is an organic community developed between our guests with each other and with our teams. The brand has recently initiated a system-wide refresh to emphasize the modern comforts, home-like conveniences and contemporary design needed to create a relaxed sense of community for our guests.

We're looking for :30 videos for use online. Think webisodes/campaignable concepts as our goal is to eventually get to a series of :30 videos. Think about how your idea could be extendable as a campaign series of online “episodes” or videos building around a central character, theme, or ownable characteristic of the brand.

Deadline: March 18, 2012

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