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Assignment Summary

It’s simple really: At Garnier, they understand that everyone has his or her own beauty, and they make hair care products that let it shine through. They believe in beauty as a form of self-expression, and they believe that true self-expression is fearless.

In this assignment Garnier is looking for 30-60 second videos targeting the millennial audience that answer the question:

What’s the most amazing, fearless thing you have ever done – or would like to do?

They are looking for stories of fearlessness, told fearlessly. Remember, fearless runs the gamut from scaling Everest to asking someone to dance. It’s all in the way the story’s told. So get creative and show how living fearlessly leads to self-discovery and personal growth.

Ultimately, your objective will be to tell a story of fearlessness that:
• Re-energize brand awareness
• Connect/associate Garnier Fructis with what’s strong, vibrant, healthy and audacious

Deadline: March 29th, 2012

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