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Assignment Summary

You may be familiar with CLR, but what you may not be aware of is the vast multitude of applications it has. CLR is the number-one selling product in its category, and is a versatile yet powerful product that dissolves tough calcium, lime and rust stains inside and outside of the home. When it comes down to it, CLR tackles all kinds of dirty and delivers one kind of clean!

The core objectives we would like to address through this video assignment are as follows:

★ Communicate how CLR Calcium, Lime and Rust Remover separates itself from the competition
★ Contemporize the CLR marketing message with an engaging concept
★ Reinforce that CLR carries the Environmental Protection Agency's "Design for Environment" (DfE) designation

Help us clean up our efforts and reinvigorate our marketing message by creating a powerful, energetic video that will resonate with our core audience!

Deadline: March 18, 2013

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