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Assignment Summary

Don't be that sports fan, you know, the one who doesn't have a plan for responsible drinking and spirals out of control. Don't be a bad example. Instead, make a plan for responsibility in the same way you plan what you are going to wear to the game, who is going to pick up tickets, what time you are meeting up and what you will be eating.

Brown Forman has partnered with TEAM Coalition in an initiative to effectively communicate Responsible Alcohol consumption and Responsible Fan behavior at sports and entertainment facilities. They are turning to the talented Poptent community to inspire action among viewers to commit to making a plan for a safe and fun experience in the sporting environment.

Your goal will be to develop a clever and witty :30 second Public Service Announcement that will air on TV, In-Stadium/Arena video board and in social media. Don't use any sort of Brown Forman or TEAM Coalition branding, but do make it memorable. As always, the brief has all of the important details you need. Since this is an alcohol assignment there are several important "do nots" that you will need to take into consideration when developing your concepts.

YOU MUST BE AT LEAST 21 YEARS OLD TO PARTICIPATE IN THIS ASSIGNMENT!

DEADLINE: April 2nd, 2013

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