If you’ve tuned into the first half of the 2014 Winter Olympics, I’m sure you’ve also seen the P&G commercials celebrating Olympians and the people that got them there. Already one of the most effective winter Olympics sponsors, P&G has employed some of the same best practices that Poptent has been sharing with brands for […]
At long last, your music licensing problems have been solved. We are excited to announce that Poptent has teamed up with Rumblefish to bring you an easy, one-stop, music licensing solution for your Poptent videos. Introducing – Poptent Soundtracks. Poptent creators now have access to their very own store from which they can browse a […]
Evidence arguing that video is becoming more important than text is mounting rapidly, and any brand that isn’t keeping up with the changing environment is sure to be swallowed by those that are. Read up on the 5 major trends in the world of ecommerce and online video here for more information.
Whether you’re new to crowdsourcing or a seasoned veteran, these 10 tips are sure to help you get the most out of your next crowdsourced project. If this is your first time, you can use these to help get you started. If you’ve already run a crowdsourced assignment and received lackluster results, leaving a bad taste in your mouth, give it another shot with the advice below to virtually guarantee success this time around. Poptent has run thousands of successful assignments, and we’ve learned something new from each one. Consider this list your Crowdsourcing 101, and know that Poptent is here, with years of experience, to help you succeed in your next project.
Meet newly minted Poptent Pro’s, Undercurrent Media! Bru and Aina have been a part of the Poptent community since the summer, and they have been making waves ever since. We asked them some questions and obliged us with some fantastic answers. Drop by their profile and give them a follow. Be sure to check out […]
Real all about the shift toward niche marketing and its impact on branded video content in an article by Poptent’s CEO!
Poptent headquarters is kicking off 2014 in a new home! For the past two and a half years Poptent’s east coast office was located in the Philadelphia suburb of Conshohocken, Pennsylvania. We are excited to announce that we have a new urban space in the heart of Center City Philadelphia. Now located on Walnut Street […]
For years Poptent has been producing creative video content for brands around the world. Having seen firsthand the power that these videos have in helping audiences better understand a company’s message, we decided it was about time that Poptent had its own short and clear explainer video. In this video, you’ll get a feel for […]
Creative crowdsourcing approach to influencer campaigns delivers results for Machinima. Read more about the partnership in our most recent press release.