For years Poptent has been producing creative video content for brands around the world. Having seen firsthand the power that these videos have in helping audiences better understand a company’s message, we decided it was about time that Poptent had its own short and clear explainer video. In this video, you’ll get a feel for […]
Creative crowdsourcing approach to influencer campaigns delivers results for Machinima. Read more about the partnership in our most recent press release.
Over the last 2 to 3 years, we’ve witnessed a shift in the way marketers are approaching social marketing and crowdsourcing. Where social content marketing was once only a supplement to a larger, more traditional marketing campaign, it has since become a vital piece of any marketer’s plan.
It’s their story that counts, not yours – Lessons in running branded Vine and Instagram influencer campaigns
It’s a brave new world for advertisers, and with each budding social technology and emerging device type it’s getting even newer. It’s no secret that over the past decade we’ve been steadily moving more and more of our online social interactions from devices we sit in front of to ones we carry with us. From texting, to IM’s, to social networking apps, this march has been inexorable and obvious.
We are excited to feature a group of creatives who have burst onto the Poptent scene with a perfect track record! Hive 485, known on Poptent as EPOST, has had work purchased in every assignment they submitted to so far in their early days here on the ‘tent. One of EPOST’s most recent successes was […]
Click here to see the recent article about Popent & the 2013 International Bacon Film Festival in the Wall Street Journal!
Some of you may know we’ve had two different websites for some time – poptent.net for producers and poptent.com for marketers. Now we’re ready to merge our two sites under one domain – www.poptent.com. This move will unify our web presence, but won’t affect any of the functionality you know and love.
You know those moments in your life that were so perfect you wish you could freeze them in time and relive them over and over again, holding that moment for as long as you’d like it to last? As the Cardinals and Red Sox begin their showdown in the World Series they will be creating those special moments for viewers everywhere, and Budweiser is there to seize those moments with one of their own.