Sour then Sweet
by Sour Patch Kids
In 2010 Sour Patch Kids began airing two new TV spots which delivered the Sour then Sweet brand message. Their success had the brand hungry for more! Sour Patch Kids asked the Poptent community to develop content to expand on their Sour then Sweet campaign for their Facebook page and YouTube page. To date, they have purchased six spots and are releasing them every few days on their Facebook wall. In addition, they plan on using one of the videos they purchased from us on their website where they are going to get user involvement by asking their online audience to decide what happens to the driver of the vehicle. They will only show the first half of the spot and then post the second half once they wrap up the campaign.
