We produce engaging video content for social media, television, and websites


Watch the Poptent explainer video for a quick overview:

Ask yourself: what keeps your brand in business? It’s the people. It’s the community that supports it and shares it with those around them. And these days, the best way to showcase your brand is with a video. Here at Poptent, we are an integrated and fully-managed suite of video marketing services. With video production, performance testing, and targeted distribution - all focused squarely on delivering results. In short, we help brands make, test, and share video. Instead of focusing your efforts on making one single video that you hope people will like, Poptent asks, “Why not start with the people?” Let the community create what they already know and love about your brand. All you have to do is tell us what you want. Then over 70,000 of our writers, producers, and film makers will get to work. And within 30 days, you’ll have your videos - lots of them. And you get to choose which ones you like best. And not only that, but Poptent can help you test which videos work best. We gather every insight from basic to custom demographic targeting to make sure your videos achieve your brand’s goals. And then share it through our comprehensive video distribution program. If you want the control, we have platform subscriptions available that let you source, recruit, and manage your very own creative community focused squarely on your unique video needs. Whether you’re looking to engage the creativity of our entire community, a subset of our community based on specific skill sets, or a single, perfectly-matched film maker, we’ll help you get exactly what you need. Just ask some of our biggest clients (and the people that got them there). Because here at Poptent, it’s a group effort. And we celebrate only the best, most popular content.

The name “Poptent” stands for “popular + content.” We are a digital marketing agency with the largest social network of creative video producers in the world. Our mission is to help companies like yours make videos of all types more efficiently through a unique blend of creative crowdsourcing and traditional video production methods.

A Digital Marketing Company Fueled by 70,000+ Creative Minds

Campaign Planning & Ideation

Poptent has expert creative strategists, social marketing experts, and video campaign planners on staff to help make sure your projects are planned correctly from the very beginning. Our creative ideation process puts a small army of video experts on the job who can be laser-focused on finding your next creative breakthrough.

Project Management

Poptent’s project managers have decades of experience in social media marketing and utilize a proven process for delivering the highest quality video assets on time and under budget. Depending on your budget and resources, we can skillfully take your project from start to finish or have you involved in production as much as your time and resources allow.

Video Crowdsourcing

Our unique creative process can involve dozens, if not hundreds, of video producers on each and every project. Creative competition among top professionals and talented young filmmakers makes Poptent video production more affordable, more creative, and more productive for the needs of our increasingly digital world.

Ecommerce Video & SEO Content

Scalable search engine content for improved ecommerce is one of our specialties. Poptent develops video content programs that can provide you with a steady stream of fresh and affordable video content designed to improve your shopping experience and help people truly engage with your brand.

Video Production Platform

Poptent.com is a unique platform built for video asset creation and management. Thousands of video projects have been developed for many large Fortune 500 brands and their agencies. Poptent’s video asset management and social programming platform allows you to manage large video libraries and offers unique capabilities for scheduling release dates and managing multiple YouTube channels with ease.

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Video Production Services & the Poptent Process

Combining industry leading expertise and technology, Poptent has developed a 10-step creative process that reliably delivers results at every stage of development.

Pre-Launch

All successful projects begin with a solid game plan. In the pre-launch phase we organize a kick-off meeting to help you determine what the ideal KPIs are for achieving success. We then work to make sure every step of our creative process keeps these campaign objectives in mind. During this early planning phase, we also help you write the perfect creative brief that guides our producers in a way that clearly translates how your KPIs will be achieved in the most creative ways imaginable.

Producer Sourcing

We identify the best qualified and vetted filmmakers from all over the world and recruit as many as we can to tackle your creative challenge. We can manage open calls from our entire global filmmaking community or choose to narrow the field down to smaller groups of creators for greater control and privacy depending on the needs of the project at hand. For projects that simply need an expert filmmaker to shoot an already established script, we also offer to help you select just one perfectly matched filmmaker from a small number of producer options.

Project Launch

Official project kickoffs begin with a town hall event on Poptent. After we notify the community of your project, we invite you to join in and answer any and all creator questions related to your project. This is a great way to get to know and collaborate with all of the creative people working on your project and help make sure everyone stays focused on the aspects of the project that are most important to you.

Ideation

Creativity is at the heart of all that we do at Poptent. Our creative philosophy has always been that great ideas can come from anywhere, and the more creative people you can get involved during ideation, the better your chances of finding truly great creative ideas. The typical ideation deliverables can be scripts, storyboards, video pitches, video roughs, or near-finished video, but we believe that video ideas are best evaluated in video format.

Production

When it’s time to shoot, we focus on capturing authentic performances and delivering artful storytelling to creatively capture all of the elements required for your video. In the end we can present you with a wide selection of original, highly creative, and distribution ready videos within 30-45 days.

Animation

Poptent has a large subset of our filmmaker community that is highly skilled at animation. We can select creative producers who only specialize in animation video for those jobs in which animation is required.

Editing / Color / Sound Adjustments

In order to deliver a video that is ready to use, we manage the final polish or editing work needed to get you a technically exceptional product.

Licensing

Once your final videos have been selected for purchase, we make sure to review and collect all of the necessary talent, music, location, etc. releases you will need to own and confidently use your video(s) immediately on the channels you specify.

Premier

The best part of the production process is the premier or “viewing party” where we get to sit down with you and your coworkers to showcase the exceptional video (or videos) our process helped to create.

Performance Analysis

Poptent is built on the philosophy that the real test of a great video is in how well it performs. As the final stage of any project we work on, we always ask to sit down with you after the campaign is completed to see how well our video(s) helped achieved the KPIs identified for the project.

Our Stats Speak For Themselves

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A Social Video Process Delivers Beautiful Results

The reason we prefer the term “video content” as opposed to “video ad,” is because “content” implies usefulness. In social media it is implied that in order for people to choose to watch your videos you must offer them something of value. “Ads” rarely offer anything of value. We hope these Poptent case studies will leave you inspired to do more with your next video campaign, no matter what the subject.

  • "A Letter to Mom"

    Famous Footwear came to Poptent with the fantastic tagline "Victory is Yours" and a release deadline timed to lead up to Mother's Day. The brand was looking for video that told the Famous Footwear story independent of a specific shoe brand and that would have an authentic emotional connection with viewers.

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  • "Happy Winds"

    Clinique has used Poptent on two occasions to produce a high volume of diverse story-driven videos for use on their social channels. In 2011, Clinique reinvigorated the Happy franchise by featuring selected videos with emotionally engaging content to inspire consumer interaction with the brand. The videos needed to engage and entertain consumers via humor, sentiment, etc. by sharing a brief moment of "happiness" focusing on the theme of "What Is Happy to You?"

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  • "Quick Connect System"

    Black & Decker came to Poptent looking for a new way to get consumers excited about a product through in-store displays in locations like Home Depot. One of the main objectives was to increase awareness among consumers, so the videos needed to have a pass-along quality about them that creates an "Ah-ha!" moment where the viewer realizes that the product really can make their huge project easier to tackle.

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  • "See the Bigger Picture"

    Brother International Corporation, a leader in small and home-based office machines, launched their Professional Series of inkjet all-in-one printers in 2011. These powerful business machines offer 11"x17" printing as well as an 11"x17" scan glass for copying and scanning -- a unique advantage over competitors' models.

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  • "Holiday"

    Western Union had just begun offering their Cross-Border Mobile Phone Recharge (XBR) service when they came to Poptent to create and share a storytelling campaign. The videos were to be informative and engaging, initially to be used to educate people about the product, which allows customers in the US and UK to go into a WU location and send money as phone minutes to their loved ones back home.

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  • "My M&M'S Valentines Day"

    Valentine's Day is the single largest purchase occasion and revenue generator for the My M&M's business. The demand begins mid to late January and continues up to Valentine's Day for last minute shoppers and those celebrating the following weekend. Given the highly competitive Valentine's Day market, M&M's needed to communicate personalization and uniqueness versus the typical flower and generic chocolate box.

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  • "Consumer Buying Guides"

    eBay asked Poptent to produce a large volume of authentic video buying guide content for target keywords and popular shopping phrases. At a price point that nearly assures ROI, Poptent delivered a series of original shopping tips from authentic community members that serve a very specific SEO utility function.

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  • "Collections"

    eBay came to Poptent looking to promote "Collections," a new feature they were releasing to their community. Poptent sourced top YouTube influencers from fashion, beauty, tech, gaming, gadget, and other popular interest fields and coordinated them to talk about eBay collections in inspiring new ways.

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The latest haps from the blog

Who’s using video content best on the web? Follow our blog and find out! Get fresh takes on what’s working and what isn’t in social media marketing and digital advertising.

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Poptent Featured Creator

Featured Poptenter: Briguy

Featured Poptenter: Briguy

We're excited to present our new Featured Poptenter, Brian Gregoire, known on Poptent as Briguy. You probably recognize him for his catchy o ...

Current Opportunities

There are some exciting creative opportunities currently available, including projects with Materne North America and Shaw Industries Group.

View All Current Opportunities


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Well-Known Brands Who Have used Poptent Video Production Services

  • Really professional service from the Poptent staff (timely, responsive, etc.) and frankly surprising creative from their community.  The creative output definitely competes within anything a big agency can deliver. The best part about Poptent? Their flexibility.  When I made a request to see a video pitch first for one of my projects (before making a final selection) Poptent changed their offerings to include one where the creators are asked to provide a video pitch before producing the final product.  This allowed Dell to add some final creative direction to the finished piece, + send our electronics to the winning creator to work with.

    Christie Tomich, Global Consumer Digital Marketing, Dell,
  • Our first pilot project with Poptent was a real success. The quality of the work was outstanding and the Poptent creators were able to capture the cultural tone we were looking for in these videos. We look forward to our next project together.

    JD Osman, Brand Manager, Business Op Brand, Global Sales, Amway,
  • This was our first time working with Poptent and they all helped make it a very pleasant and rewarding experience. We really appreciate the hard work that all of the creators did on our behalf. They all delivered great spots that really feel like part of our unified campaign and highlight the uniqueness of AnimalVision. We look forward to sharing them with the world when we launch the program later this year and know that they'll help get the consumers as excited about AnimalVision as we are!

    Carl Allen, Manager of Interactive Marketing, Sea World,
  • Poptent helped us find our brand voice in a unique way through their crowdsourcing approach.  We were able to find talent who embraced our core message and delivered in fun, engaging ways through video.  We selected a piece that was used in both in house and mass marketing communication efforts.  Very emotional, very right for Michaels.  It was a huge success.  The team also was great to work with and helped guide us through this new form of marketing.

    Paula Puleo, CMO, Michaels,
  • The project was fantastic! We had a few good submissions, but none at the caliber of “A Letter to Mom.” It was digital, social and mass media ready. The only editing we did was to ensure a few of the shoes used in the spot mirrored what we had in store at that time of year. The video thought, production and quality impressed everyone from our SVP of Marketing to the CEO of Brown Shoe. So much so that Diane Sullivan, our CEO, even presented our crowdsourcing information to a conference of other retail CEOs.

    Amy Rose, Director of Integrated Media, Famous Footwear,
  • The video has been extremely well received. We recently showed it at a conference for all the Ulta general managers as well as our National Sales meeting and it had many people in both meetings crying (that’s a good thing at Philosophy). Many people said it reminded them of when the brand first started. That is a huge compliment to the team!

    Anne Silsby, Sr. Brand Manager Fragrance & Toiletries, Philosophy,