Hair Flips are better with Clairol (ALTERNATE)

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  • by GeneNagata
  • Posted on September 23, 2012
  • 4 comments

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Clairol delivers beautiful looks and confidence without the trip to the salon. Our main focus was to deliver that message emotionally while making sure there was a strong "share factor" for the social media world.

*This is the alternate edit which has a slightly less conservative approach. It also includes alternate takes which can be mixed and matched with the original version. We thought this version has more shock value but might be a little too "out there" to portray the brand so the original version does not include the apple cider shot and stayed centered around the girl more.

(If purchased, we have a Post Audio Engineer who will clean up and remix the audio as well as a colorist to fine-tune the color correction which will make this a broadcast ready spot.)
  • Editor's Pick
  • Finalist

Submission to the The Color Experts assignment for Clairol

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