Conversations with the car
In this spot we wanted to make people think about how hard their cars work for them. We achieved this by giving a car, a voice and personality, depicting the car having a brief interaction with its owner. We want people to connect with the car and its needs. We want the viewer feel compassion for the car, and to think about their own car, while staying playful and quirky, through witty dialogue. The look for the video is all american vintage, meant to feel cinematic. If purchased the spot could be improved with a higher resolution graphic.