Let Your Inner Animal Out (15sec. PSA)

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  • by statman
  • Posted on December 8, 2012
  • 15 comments

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We took a different approach and created a 15sec. spot that is ready to air on TV. Our PSA's message is clear; there is an inner-animal in all of us and by joining San Diego Zoo Global's cause to bring species back from extinction, we can ensure protection of plants and animals for generations to come.

With a target audience of women in their 20's, 30's and up, children portraying their favorite animals is a great way to attain these prospective donors' eyes, hearts and donations.

*For a 30 second PSA, we would simply extend the length with more children, wild animals and a longer narration. Music and voice-over can be changed per brand's instructions, logo replaced with new version.

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