What is the Audience Network?
The Poptent Audience Network is our video distribution and optimization service. Our network of industry partners allows us to tailor any campaign to your individual marketing goals and target markets. Our agility in production allows us to optimize your content across every distribution channel. We can hyper-target different messages to specific market segments across a wide variety of channels while optimizing by whatever metrics are critically important to you.
All Views are Not Created Equal
There are three different and distinct types of views.
The Basics
Most of our clients start with Owned Views on their branded social media properties (Youtube Channels, Facebook Pages, Twitter Accounts). Unfortunately, most brands have nowhere near the audience to get the ROI they desire.
The Stepping Stone to Shared Views
Paid Views are necessary to get enough eyeballs on your video content to encourage sharing. Great content means nothing if nobody sees it, so the Poptent Audience Network has been built to encourage sharing in order to deliver the highest levels of engagement and ROI.
The Holy Grail of Views
Shared or Earned Views are the gold standard of views and are achieved when your consumers become brand ambassadors by sharing your branded content with their social network. As a result, viewers are 3x more likely to watch this content, and shared views are viewed 3x longer than paid views.
