Dannon came to the Poptent community to develop a breakthrough commercial for Super Bowl XLVI to help promote OIKOS Greek Yogurt in July 2011. The Greek yogurt segment had been exploding the previous 12 months, showcasing triple digit growth, and quickly became an important business component for Dannon.
Thirty-five of Poptent's top producers were invited to submit their creative vision for Dannon OIKOS featuring John Stamos and positioning OIKOS as "Possibly the best yogurt in the world." The goal was to break into the Top Ten in USA Today's Super Bowl Ad Meter. In three weeks, our producers delivered 34 fully-produced videos for consideration. All productions used a stand-in for John Stamos in their original commercials.
Ecstatic with the results, five finalists were chosen by Dannon to go into testing alongside other concepts. In the end, the Poptent produced commercial was chosen as the best and was re-shot with John Stamos actually involved.
The commercial then moved into Poptent Productions where the final spot with Mr. Stamos was filmed. Poptent Productions is a division of Poptent where brands work directly with a creator or team of creators to produce custom commercials and video content.
Remy, part of Poptent's 43,000 member community, was the director of the commercial. At 21 years of age, Remy is the youngest director ever to have a commercial aired during the Super Bowl.
John Stamos is an American born actor of Greek decent best known for the role of Jesse on ABC's "Full House." He got his start playing Blackie Parrish on the daytime soap opera "General Hospital." He is an avid drummer who has toured with the Beach Boys.
Jessica Blackmore who co-stars in the commercial was first cast in a leading role in the horror film 'The Sacred' in the year 2009.